Sruthi Nair
ROLE: Junior Signage Designer
CLIENT: Emaar–Marriott Tagazout Bay/Morocco
Marriott Taghazout Bay Resort required a bilingual signage system that communicated effectively in French and English while maintaining clarity, elegance and a refined visual structure. The signage system needed to feel cohesive with the hotel’s spatial identity and elevate the overall guest experience. It also required the consideration of cultural influence on the visual language and consistency in shaping wayfinding systems that were functional and aligned with Marriot’s existing brand identity and experience.
Unlike other luxury hotels and resorts, the visual approach adopted was more minimalist while maintaining elegance within the signage family. Drawing from the region’s local craftsmanship and the country's aesthetics, the design incorporated natural materials such as wood and Corian white marble to achieve a sense of understated luxury.