Sruthi Nair
ROLE: Graphic Designer
CLIENT: Mina H. Majid
Mina H. Majid is a Middle Eastern content creator and writer whose online presence explores identity, humour, and cultural duality through an unfiltered and self-aware lens. As her platform grew, Mina sought a rebrand that could visually capture her personality and the balance between her Middle Eastern heritage and her American upbringing.
The aim was to create a brand identity that felt authentic to her voice while rejecting the overly polished aesthetics typical of personal brands. The design approach embraced an anti-brand philosophy, highlighting imperfection, spontaneity, and fluidity as core traits.
A handwritten logo, playful typographic rhythm, and bold colour palette of neon pink, lime green, teal and dark purple were developed to reflect Mina’s individuality
and confidence.
The identity extends across her blog, stationery, and social
media presence, creating a cohesive yet flexible system that feels spontaneous, personal, and unmistakably her.